Sydney Hisaw's Blog

I think coming up with a business name would be really difficult.  For now, I decided on Jewelry by LJ, short for Leo James.  Leo is my cat's name and James is my brother's middle name. Since starting college three years ago, I have lost my apartment key at least five times.  This may not seem like a lot, but when you are a college student paying almost or more than one thousand dollars a month for rent plus over $500 per month to be in a sorority, paying $50 several times to replace a key is not ideal.  I am not alone—this has happened to several of my friends and peers at University of Florida many times.  I asked myself, “Why does this happen?”  I found the answer was because when I would leave my place either to go out with friends or to class, I would have my key either loose in a bag or tied on a ponytail on my risk.  A  lot  of my friends and peers do this as well to have their key at their convenience—but ke...

I personally do not like the thought of selling my business or getting out of it once working so hard in it, but I know it is sometimes a necessary step (we are learning more about this in class Monday).  So if I were to pick an exit strategy for my business, I think I would stay in for the long run and retire and pass it down to someone in my family or someone I trusted.  On the other hand, if the offer was large enough, I think I would sell my company.  I would only consider doing so if I thought the company would continue moving in a positive direction.  I picked this strategy because I care a lot about the business and do not want to see my years of hard work (if I were to work in it for years to come) go to waste.  I think my passion for my company shows in my exit strategy and my business plan.  On the other hand, I did not consider my exit plan before this assignment so it did not influence anything before this that I have wrote about.  I don’t ...

1) Coco Chanel, Lisa Chaney What surprised me most about Coco Chanel was how she started.  She has a tough beginning and childhood but now she is an iconic designer.  I actually am wearing Chanel perfume right now and I would love to own a Chanel bag one day. I most admired that she came from practically nothing and now her net worth is over $100 million.  This shows her bravery and that people should have almost no excuses. I think Coco Chanel depended her life on money, instead of love.  Yes, she was successful and this is something a lot of people do, but I wonder what it would've been like if she was passionate about people and love instead. I believe every entrepreneur starting, maintaining and growing their own business is a hardship.  She was going against standard being a successful business women and her business ventures were diverse and not easy markets to tackle. 2) I noticed the entrepreneur displayed determination and perseverance. 3) I...

This semester, I applied for a position in an organization I'm in.  I did not get the position, and I had the opportunity to challenge the position, but I didn't because I thought that who got it deserved it, too.  I was sad I did not get the position, but then I was an offered a position I actually like better and am honored to have it.  This is a lesson I have learned at UF--that yes there will be failures, but I believe there is a bigger plan for me than my own and sometimes I just have to wait after I get a no. I naturally handle failure emotionally.  For example, after not getting a position you want in an organization, the easiest thing to do in your head may be to just leave the organization--that was the initial thought in my head, and I know that has happened to other people I know, too.  But in a time like this, it is important to think logically.  This class has shown me super successful entrepreneurs that have all had at least one thing in com...

Existing Market Step 3:      I interviewed three of my friends because I have previously identified my friends and I to be general representations of my target market.  They all identified my next step in my venture to be making more bracelets and seeing how many I can sell to people I know and their connections before manufacturing a large amount and trying to sell them.      I think now after talking to them, I would give the bracelets at a discount or even for free to my friends that have a large following on social media to market them and see if more people would be interested in buying them.      Lastly, I think after talking to my friends. who are all involved in different philanthropies on campus, that I could show consumers that as a company we have a mission by donating an amount of every sale to Children's Miracle Network.  Dance Marathon, a philanthropic organization that supports Children's Miracle Network, is huge...

I think coming up with a business name would be really difficult.  For now, I decided on Jewelry by LJ, short for Leo James. Since starting college three years ago, I have lost my apartment key at least five times.  This may not seem like a lot, but when you are a college student paying almost or more than one thousand dollars a month plus over $500 per month to be in a sorority, paying $50 several times to replace a key is not ideal.  I am not alone—this has happened to several of my friends and peers at University of Florida many times.  I asked myself, “Why does this happen?”  I found the answer was because when I would leave my place either to go out with friends or to class, I would have my key either loose in a bag or tied on a ponytail on my risk.  A  lot  of my friends and peers do this as well to have their key at their convenience—but keys on a flimsy ponytail are not secure.  Not only are they not se...