19A – Idea Napkin No. 2

I enjoy reading through the feedback on all of my blog posts.  This time around, I received feedback on my last idea napkin from Zachary, Ramar and Emily.  They gave me thoughtful responses and told me what I did well and how it relates to my product.  I did not receive any feedback to change anything and I still don't think I would.  The only thing I would think about possibly adding or reflecting more on in the future would be Emily's idea of incorporating the men's item line as a belt attachment instead of a bracelet.

I think all of these items fit together because everything about me and my business idea works together and connects very well.  If I were to identify a "weak" part, I would say the area where it mainly applies to females over males.  I don't think this is necessarily weak because a lot of products are like this naturally, but I think any product is more successful the more people it can reach.

The two main points I got from my feedback were: First, my "You" section stuck out most to my peers because it reflects my product and is very clear.  Second, this is a different thought but the only other common one I noticed--both Zachary and Ramar said they are interested in the same fields as me.  I thought this was interesting because we are taking the same class.  I would assume all of us taking this class are going into different areas of business with our majors and aspired career fields.  I didn't change my idea napkin because all of my feedback was positive and I still stand to everything I originally said.

1. You
1. I love fashion and I believe I have the ability to see how things fit together really well whether it's jewelry or clothing items.  I also love buying gifts for people personalized to what they love and I'm pretty good at picking things out that other people will like.  My aspirations are to graduate UF with different internship experiences to hopefully work in the Health Administration field or the IT field.  If I were to start my business, I feel like I would love doing it because I love making other people happy so I would see my business as a win-win for myself and the customer
2. What are you offering to customers?
1. I am offering the customer a fashionable bracelet that they can personalize with things like their school, birthstone, initials or sorority symbol.  This bracelet has a specific clip to hold their key for when they are on the go and want to have their key secure and easy in reach, but not on something like a ponytail on their wrist.
3. Who are you offering it to?
1. I am offering this product to college students nationwide.  I see my target market as primarily female, and economically fortunate enough to be able to fulfill their want to buy jewelry but also satisfy the need of having their key safe on their wrist.  I think girls in sororities would buy this product a lot more than other college students.  I can see myself offering a men's line to also cater to males, but for now-I have made products that I think only females would want to buy.
4. Why do they care?
1. The customer will want to buy this product because most college aged girls and women in general like buying jewelry and customizing what they own and wear to show what they love and want to represent.  A lot of people lose their keys in college especially when going out or being on the go from class to class.  Students will put their key on a ponytail on their wrist so it doesn't get lost, but this can ruin a good outfit!  So the bracelet not only allows your key to be safe and secure, but also fashionable.
5. What are you core competencies?
1. First, I have been looking/needing a bracelet like this for years.  It wasn't until this class I thought, well let's try to actually make it!  A bracelet with all of the features I have described cannot be found on the market currently.  I believe my ability to create and personalize things that people love will set me apart from other businesses and products.